Marketing Manager

It Starts with You

In a room of one hundred people, you’d confidently—and accurately—identify yourself as one of the top ten in attention to detail. You’re the person others trust to catch what they’ve missed, to refine what’s rough, to elevate what’s good into something exceptional.

You manage marketing with an understanding of how each narrative, asset, and touchpoint fits together to guide someone through a journey.  You know how to design campaigns that inspire action, build trust, and drive results. You’re fluent in donor funnels, lead generation pathways, and revenue-oriented storytelling—and you can translate analytics into strategy with clarity and confidence. Added bonus if you’re a HubSpot expert who can build automated workflows, segment audiences intelligently, and optimize engagement at every stage of the funnel.

You’re someone who leads with integrity and can be trusted to follow through on your commitments. You welcome feedback as an opportunity to grow and improve. And you excel in a collaborative team environment, where shared wins and collective impact matter most.

Most importantly, you’re not someone who settles for the status quo. You’re energized by the opportunity to rethink and reimagine what’s possible—and you’re ready to take our marketing to the next level with fresh ideas, bold creativity, and strategic excellence.

You thrive in environments where mission matters, stories have power, and excellence is an act of service. You’re energized by big-picture strategy, grounded in disciplined execution, and moved by the possibility that your work can change the trajectory of a child’s life.

If this sounds like you, you may be the next Marketing Manager at Shanti Bhavan Children’s Project.

About Us

Shanti Bhavan Children’s Project is a globally recognized nonprofit transforming lives through world-class education, holistic care, and leadership development for children from India’s most marginalized communities. Our innovative model—featured in Netflix’s Daughters of Destiny—breaks cycles of generational poverty and empowers students to create lasting change for their families and communities.

Join us in creating opportunity, dignity, and a future of possibility.

Location: Remote (U.S. preferred), with required travel to India

Employment Type: Full-time | Fully remote

Compensation: $80,000–$90,000

Benefits:
Health, Dental, and Vision coverage starting your first day (100% paid for employees; 90% paid for dependents), 16 days of paid time off in addition to 11 federal US holidays, and a 401K plan with a 5% employer match.

Interview Process:
Selected candidates will complete four rounds of virtual interviews. Finalists will be invited to a concluding in-person interview in Seattle with the Chief Operating Officer.

Position Overview:

We are seeking a strategic, collaborative, and mission-driven Marketing Manager to lead Shanti Bhavan’s storytelling, fundraising communications, and multi-channel marketing strategy.

This role is both visionary and hands-on: you’ll craft narratives that inspire global audiences, drive donor engagement, and elevate brand visibility—while managing a diverse team of creative contractors.

The ideal candidate blends creativity, operational excellence, and thoughtful leadership. You know how to turn insights into action, stories into revenue, and campaigns into impact.

This role includes 3 weeks of required annual travel to our India campus to gather stories, interviews, photos, and multimedia assets integral to our GivingTuesday and year-end fundraising campaigns.

Key Responsibilities:

Strategic Marketing & Leadership
  • Develop and execute a comprehensive marketing strategy to elevate brand awareness, lead generation, donor engagement, and organizational visibility.
  • Lead, mentor, and manage a cross-functional contractor team (graphic design, social media, copy editing, video editing).
  • Oversee website optimization, SEO, email marketing, and digital presence across channels.
  • Collaborate closely with the Development, Sponsorship, and team at large to ensure unified messaging and synchronized campaign execution.
Content & Communications
  • Produce and manage two monthly newsletters:
    • Informational Newsletter: Program updates, impact stories, school insights
    • Fundraising Newsletter: Donor cultivation, stewardship, and revenue-oriented messaging
  • Craft multimedia stories that resonate with donors, partners, influencers, and global audiences.
  • Ensure all content aligns with Shanti Bhavan’s brand voice, core values, and mission impact.
Fundraising Marketing
  • Grow the marketing-owned small-to-mid donor revenue channel.
  • Support lead generation and pipeline development for the Major Gifts team.
  • Plan and execute GivingTuesday and End-of-Year fundraising campaigns.
  • Use segmentation, funnel strategy, and donor-centered storytelling to increase conversion and retention.
  • Drive performance toward fundraising goals by tying marketing activities directly to financial KPIs, including total funds raised, donor acquisition, and campaign ROI.
Analytics & Optimization
  • Track performance across email, digital ads, social media, and website analytics; report insights and optimize accordingly.
  • Partner with SEO/Ads contractors and earned media partners to elevate visibility.
  • Expand influencer, media, and brand-partnership networks.

Travel Requirements

  • 3 weeks annually in India (June–August) for content gathering and immersion at our school campus.
  • 1 week annually in Seattle for the all-team on-site summit (April–May).

Additional Responsibilities

  • Develop marketing collateral, including impact reports, donor decks, brochures, and presentations.
  • Stay up to date on nonprofit marketing trends and incorporate best practices.

Performance Expectations & KPIs

Your success will be measured by:

Timeliness
  • 95%+ of deliverables completed on time or ahead of schedule.
Revenue & Campaign KPIs
  • YOY growth in the small-to-mid donor revenue channel.
  • Contribution to GivingTuesday and End-of-Year fundraising goals.
Engagement Metrics
  • Increased open rates, click-through rates, conversions, and audience growth.
Operational Excellence
  • Strong documentation, project management, prioritization, collaboration, communication, and team alignment.
Brand Growth
  • Lift in website traffic, qualified leads, and digital engagement.

Shanti Bhavan Core Values — Required for Success in this Role

To thrive as Shanti Bhavan’s Marketing Manager, you must embody each of our Core Values. They guide how we work and collaborate every day.

Teamwork

Collaborating effectively to achieve shared goals.

Integrity

Acting honestly, ethically, and responsibly in every decision.

Growth Mindset

Embracing learning, adaptability, and continuous improvement.

Excellence

Striving for quality, accountability, and impactful outcomes.

Resilience 

Maintaining perseverance, optimism, and focus in challenges.

What You’ll Do

  • First Week: Get to know our globally distributed team plus an array of contractors who support marketing activities. Get set up with key systems and tools including Asana, Google Suite, Slack, HubSpot, and Classy/GoFundMe PRO.
  • First Month: Conduct a comprehensive assessment of our marketing maturity, gaps, and opportunities. Meet with team members across Development, Sponsorships, Academic, Volunteer, and Alumni Relations to understand their pain points. Begin defining short-term quick wins and your long-term roadmap.
  • First Six Months: Immerse yourself in Shanti Bhavan with a ~3 week stay at our residential school campus outside of Bangalore. Take ownership of monthly newsletters and other creative calendar deliverables. Deliver improvements to nurture campaigns, lead capture, and other identified initiatives.
  • First Year: Lead the project management and execution of our annual Giving Tuesday fundraiser ($900,000 in 2026) and end-of-year campaign. 

Qualifications

  • Bachelor’s degree from an accredited institution.
  • 5–15+ years of marketing experience, especially in digital strategy and content creation.
  • 3+ years of people management experience.
  • Demonstrated success in fundraising or nonprofit marketing (preferred).
  • Exceptional written and verbal communication; gifted storyteller.
  • Strong proficiency in HubSpot (preferred), Google Analytics, Canva, email automation, and social scheduling tools.
  • Highly organized, detail-oriented, and able to manage multiple deadlines.
  • Growth mindset, adaptability, and deep alignment with Shanti Bhavan’s mission and values.

Why Join Us?

You’ll join a global team passionate about breaking cycles of poverty through world-class education. Your work will directly shape opportunities for students and families—while giving you room to innovate, create, and lead with purpose.

How to Apply

  1. Before applying, prospective candidates should watch the Netflix documentary Daughters of Destiny to gain a deeper understanding of Shanti Bhavan’s mission and impact.
  2. Please complete the screening form to be considered. https://form.asana.com/?k=up5UkCYvrdGkkpoyu198Hw&d=1174282405894102

Due to the high volume of applications, only candidates who complete the screening form and are selected to advance will be contacted.