We are seeking a dynamic and strategic Marketing Lead to drive awareness, engagement, and fundraising efforts for Shanti Bhavan. This is an exciting opportunity for a passionate marketing professional to build and execute innovative campaigns that amplify our mission and reach diverse audiences across the globe. The ideal candidate will have experience in marketing, digital strategy, and brand storytelling, with a track record of leading successful marketing initiatives.
Responsibilities
- Manage the marketing team, which is comprised of graphic designers, video editors, social media managers, and copy editors
- Develop and implement a comprehensive marketing strategy to increase awareness and support for Shanti Bhavan’s mission
- Oversee the organization’s digital presence, including website content, email marketing, and social media channels
- Create and curate compelling content that resonates with diverse audiences, including donors, partners, and volunteers
- Lead fundraising campaigns in collaboration with the Development team, using innovative digital tools and platforms
- Manage and grow relationships with media outlets, influencers, and brand partners to amplify Shanti Bhavan’s visibility
- Analyze marketing performance metrics to optimize campaigns and report on outcomes
- Develop collateral materials such as brochures, impact reports, and donor presentations
- Stay updated on industry trends and incorporate best practices into marketing efforts
Qualifications
- 5 to 15+ years of experience in marketing, with a focus on digital strategy and content creation
- 3+ years of management experience
- Proven success in managing social media platforms, email marketing, and website development
- Exceptional written and verbal communication skills, with a strong ability to craft engaging narratives
- Experience in nonprofit fundraising or cause-driven marketing is a plus
- Proficiency in marketing tools and analytics platforms, including Google Analytics, Canva, Pardot, and social media scheduling tools
- Strong project management skills with an ability to handle multiple priorities and deadlines
- Detail oriented
- A creative, collaborative, and mission-driven mindset
Position Details
At Shanti Bhavan, you will be part of a passionate team dedicated to creating lasting change for underserved communities. We value innovation, collaboration, and authenticity in all that we do. Working with us means making a tangible impact on the lives of children and their families while growing your own career in a supportive and inspiring environment.
- Anticipated start date: March 2025.
- This is a full-time remote position (approximately 160 hours per month) but must be based in North America.
- Salary range: $80,000-$9,000 USD.
How to Apply
Submit your resume, a cover letter, and a portfolio or examples of past marketing campaigns to [email protected]. In your cover letter, please share why you are passionate about Shanti Bhavan’s mission and how your skills and experience align with this role. Please include the subject line [MARKETING LEAD] in your email.
Applications will be reviewed on a rolling basis, so early submissions are encouraged. You will only be contacted if your application proceeds to the next stage of the process.
About Shanti Bhavan Children’s Project
Shanti Bhavan has been in existence for nearly 27 years and has been profiled on the Discovery Channel, ABC World News, NPR, Glamour Magazine’s “Get Schooled” video series, and in books and periodicals, such as Thomas Friedman’s The World Is Flat and the New York Times. In 2017, the four-part Netflix Original Documentary series Daughters of Destiny featured Shanti Bhavan.
Shanti Bhavan serves children of the lowest caste. All the children in the program hail from socio-economically depressed areas of India and are mainly from the “untouchable,” or Dalit, communities. The mission of Shanti Bhavan is to empower children from India’s lowest socioeconomic class to break the cycle of generational poverty through education, leadership, and compassion. Each child is provided full tuition and room and board while attending school. Shanti Bhavan means “haven of peace,” and the school truly is a haven for students from prekindergarten to twelfth grade. They receive a world-class education in a safe and nurturing environment.
Shanti Bhavan operates on the core values of compassion, integrity, and excellence. We seek individuals who are passionate about social justice and who bring a collaborative and innovative spirit to their work. Our team thrives on mutual respect and continuous improvement, and we believe in creating an inclusive environment that reflects the diversity of the communities we serve. If you are a mission-driven individual looking to make a tangible difference, we welcome you to join our team in fostering a more equitable future.
Shanti Bhavan Children’s Project provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.